Ayoub Loudini

I’m Ayoub Loudini, a brand designer based in Reims, France.

A brand that doesn’t sell is just a pretty logo. That’s what I told myself when I stopped making visuals and nothing else. I learned marketing, then UX, then a bit of code. And I launched my own brands (Arinea, Posteria) to see what actually works, with my own money and my own mistakes.

Today I work on both ends: a brand’s identity, and the interface that keeps it running. What I care about is making the two hold together.